Start Your FBA Business. Own the Buy Box, not the paperwork.

Launch your Amazon business the right way.

“Formation and registered agent handled end to end — every cost on the table before I paid.”

Ilker Atasoy

Founder, Delaware C-Corp

Verified customer · Formed via Lovie, 2025

About us

Lovie prepares and submits your LLC or C-Corp filings, provides a registered agent, and handles ongoing compliance. We submit your filings and handle your registered agent and ongoing compliance — so you can focus on building.

Transparent Pricing

No hidden fees, ever

Filed For You

Prepared and submitted to the state

Our Impact

From idea to a real US company.

• 50US states
• 1–3days to file
• $0 hidden fees
• 79 MCP tools

Platform

AI-guided formation

Describe your business in plain language. Lovie recommends the right entity, prepares your LLC or C-Corp filing, and submits it to the state — you review and approve.

MCP & AI tools

Connect Claude, Cursor, or any MCP-compatible tool to your company. Query formation status, compliance deadlines, and documents right from your IDE.

Registered agent

A registered agent of record in all 50 states. Service of process and state mail scanned to your dashboard the day it arrives.

Priority support

Real humans who know formation, included with every filing. Get unstuck at any step — from entity choice to state filings and compliance.

Our Service

Everything your company needs, handled.

01 / Formation

LLC & C-Corp Formation

Form an LLC or C-Corp in Delaware, Wyoming, or any US state. Our agents prepare your documents, submit state filings, and deliver everything — you review and approve before anything is filed.

02 / Setup

Ready to Operate

Once your company is formed, you have everything you need to open a business bank account, bring on your team, and stay compliant year-round. No SSN or US address required — international founders can complete the entire process remotely.

03 / Agent

Registered Agent, Nationwide

Every LLC and C-Corp requires a registered agent in its state of formation. Lovie provides nationwide registered agent service, priced separately at $79/year ($49/year in Wyoming), and your compliance address is active from day one.

04 / Compliance

Digital Mail & Compliance

Stay compliant with annual report reminders and digital mail scanning. Lovie helps you stay ahead of state deadlines with alerts before penalties apply — no surprise invoices.

05 / AI Tools

MCP & AI Tools

Lovie exposes your company data through Model Context Protocol (MCP), so AI agents in Claude Code, Cursor, and other IDEs can query your formation status, compliance deadlines, and documents programmatically — built for the AI-native workflow.

How It Works

From description to filed company.

01

Describe

Tell Lovie about your business in plain language — in chat, or from your IDE via MCP.

02

Review & approve

Lovie's agents recommend the entity and prepare your filing. Nothing is submitted until you approve.

03

We file

Your LLC or C-Corp is submitted to the state, with next-day expedited filing in Delaware.

04

Stay compliant

Registered agent with digital mail, plus compliance reminders that help you stay ahead of deadlines. BOI reporting support is coming soon.

Pricing

$29 to form. No subscription.

Every line item is on the table before you pay: our one-time fee, your state's fee, and the registered agent your state requires. Nothing is bundled that you did not choose.

Filing Guarantee — if a filing we prepare is rejected by the state, we fix and refile at no cost.

• Formation: $29 (one-time)

Your LLC or C-Corp prepared and filed with the state, in any of the 50 US states.

• Registered agent: $79 per year · $49 in Wyoming

Every state requires an agent of record. Ours covers that, plus digital mail scanning and forwarding, and keeps your home address off public records.

• State filing fee: Varies (set by your state)

Paid to your state, not to us, and never marked up.

Delivered for your $29:

• ✓ Company formation documents prepared & submitted (LLC or C-Corp)
• ✓ Next-Day Expedited Filing in Delaware
• ✓ Post-incorporation documents — bylaws, operating agreement, stock purchase agreement & more
• ✓ Filing Guarantee — a rejected filing we prepared is fixed and refiled at no cost
• ✓ AI-guided formation, MCP and agent access, real-time dashboard
• ✓ Compliance reminders, AI naming and trademark tools, email and chat support

In registered agent:

• ✓ Agent of record in your formation state
• ✓ Digital mail scan & forwarding
• ✓ Keeps your home address off public records
• ✓ State notices and service of process handled on your behalf

Why Choose Lovie®

Why founders choose Lovie

Built for founders

Execution over theory

We prepare and submit your filings — you review and approve. No portals to navigate.

Modular business services

One price covers formation, registered agent, mail, and compliance.

Senior-led, zero handoff

Guidance in plain language — no legal jargon, no confusing forms.

Why Lovie for Amazon Sellers

Built for Amazon Sellers

Formation That Works for Amazon

Lovie knows what Amazon requires.

Protect Your Seller Account

A proper legal structure is your best protection. Your personal assets stay separate from your business, and your entity stays in good standing with the state — the foundation Amazon expects from professional sellers.

Focus on Your Products, Not the Paperwork

Lovie handles the back-office work so you can focus on product research, sourcing, and growing your sales.

Free Tools

Not ready to file yet? Start here.

• LLC or C-Corp? Find out in 2 minutes →
• AI Business Name Generator →
• Formation Checklist →
• Trademark Check →

FAQ

Your questions, answered.

• Why do I need an LLC for my Amazon FBA business?

An LLC separates your personal assets from your business. If a customer files a claim against your product, or if your business has debts, the LLC keeps your personal finances out of it. It also adds legitimacy in Amazon's eyes and with your customers.

• Can Lovie help me with sales tax permits?

We point you toward the right resources for state-specific sales tax permits so you know what comes next.

• What is a registered agent, and why does an Amazon seller need one?

A registered agent is the person or entity that receives official legal documents for your business. Every LLC is required by its state to have one. Lovie offers registered agent service for $79/year so you never miss a legal notice.

• I'm not a US citizen. Can I still form a US company for my Amazon business?

Yes. Plenty of successful Amazon sellers are based outside the US. Lovie handles US company formation for international sellers, typically in Wyoming or Delaware. The entire process is done remotely — no US address or visit required.

• How does Lovie help with getting ungated in certain categories?

The right business entity makes the ungating process go more smoothly.

• Is $29 one-time worth it for a new seller?

For less than a single hour of legal consultation, you get your company formed correctly, your personal assets protected, and your compliance tracked ongoing. Most sellers consider it a no-brainer compared to the cost of getting it wrong.

• What's the FBA sales tax situation — where do I have to collect and file?

FBA triggers sales tax nexus wherever Amazon stores your inventory. Amazon now handles marketplace facilitator collection in most US states, so you don't collect directly — but you may still need to register for sales tax permits in states where your inventory sits.

• Should I form in Delaware, Wyoming, or my home state for Amazon FBA?

For US-based sellers, forming in your home state is usually simplest — you avoid foreign qualification fees. Wyoming is popular among international sellers and privacy-conscious US founders; Delaware is preferred when you plan to raise capital. FBA itself doesn't push you toward any particular state. Lovie recommends based on your tax residency and growth plans.

• Can I have one LLC for multiple Amazon seller accounts or storefronts?

One LLC can operate multiple Amazon brands — Amazon itself requires one seller account per entity, but you can run multiple brands, storefronts, and product lines under that single account. Separate LLCs only make sense if you want separate liability walls between product lines (e.g., high-risk supplements vs. low-risk accessories).

• Will forming an LLC affect my Amazon Seller Central account I already have?

Yes. You'll need to update your seller account from individual/sole proprietor to LLC ownership — Amazon calls this a 'business type change' and they verify the new entity docs.

• Do I need to form before I start selling, or can I form after?

Forming before you list protects you from day one — any claim, chargeback, or product liability issue is caught by the LLC. If you're already selling as an individual, you can transition, but there's a paperwork cost (updating Amazon, re-registering for state permits). Earlier is cleaner. With Lovie, you can start the filing today.

• What about trademark protection — does an LLC cover my brand name?

An LLC protects your personal assets; a trademark protects your brand name and logo. They're different. If you're building a brand you want to keep as you scale (private label, Amazon Brand Registry), the LLC comes first, then a federal trademark application through USPTO. Lovie handles the LLC; trademarks are a separate filing we can point you to.